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Terms of service

Effective 2026-05-04

These are the terms of service for cmintel.ai (the website) and the COLOSSEUM content intelligence and publishing platform operated by Colosseum Market Intelligence Ltd (“we”, “us”, “our”). They describe the agreement between you and us when you use the service.

These terms apply to anyone who uses the service in any capacity. Subscription provisions in section 9 apply only when subscription billing is active for your account; the rest applies always.

If you have questions: [email protected].

1. Definitions

  • “Service” — cmintel.ai (the marketing website), the operator dashboard, the COLOSSEUM publishing engine, and the Cloudflare Workers and APIs that connect them.
  • “You” / “User” — the natural or legal person agreeing to these terms by using the service.
  • “Operator” — a User with an account in the operator dashboard who connects platform integrations and publishes content via the service.
  • “Content” — any text, image, video, or audio that flows through the service (drafts, published posts, engagement data, audit-log rows).
  • “Platform” — Meta (Facebook, Instagram, Threads), TikTok, YouTube, X, Pinterest, Snap, and (from Phase 6.5) LinkedIn.
  • “Sub-processor” — a third party that processes data on our behalf, listed at /trust.
  • “DPA” — the Data Processing Addendum at /trust.

2. Eligibility

You must be at least 18 years old to use the service. The service is for business use only — if you are using it as an individual consumer, please do not.

If you are using the service on behalf of an organisation, you confirm that you have authority to bind that organisation to these terms.

3. Description of service

Colosseum is a content intelligence and publishing engine. Eighteen software agents collaborate to discover, draft, and publish marketing content across the Platforms on behalf of business operators. Each decision is recorded in an audit log; each agent has one job; no agent can act outside its declared scope. The architecture is described in plain language at /product and the safety posture at /safety.

We are an intermediary between you and the Platforms. When we publish to a Platform on your behalf, we do so under your operator-granted authorisation, using each Platform’s official API, and within the rate-limits and policies that Platform enforces.

4. Use of third-party platforms

You authorise us to act on your behalf on the Platforms you connect, only within the scopes described at /platform-compliance. For each Platform, the user-facing reason for each requested permission is published there.

You remain responsible for your account on each Platform, for the policies of each Platform, and for any content you authorise us to publish. You agree to comply with each Platform’s terms of service, including:

If a Platform suspends, deplatforms, or rate-limits your account, that is a matter between you and the Platform; we will continue to act within the scope you have granted us, and we will surface the suspension in your operator dashboard.

5. AI-generated content

Some content the service produces is generated using language-model inference (Anthropic and OpenAI today; the current sub-processor list lives at /trust). We disclose this clearly:

  • Provenance — the operator dashboard records, for every published post, which agents handled it and which language models contributed.
  • Labelling — where a Platform requires AI-content labelling (e.g. Meta’s emerging Synthetic Media policy), we comply with the Platform’s labelling rules.
  • Human in the loop — every published post is approved by an operator decision in your dashboard. The service does not auto-publish without an operator-confirmed approval, except for Platform-published responses to comments under the documented response rules at /safety.

You retain rights to the underlying business content you bring; you grant us a limited, non-exclusive licence to process, transform, and publish it on your behalf.

6. Acceptable use

You may not use the service to:

  • Send spam, harass anyone, or facilitate harassment.
  • Infringe anyone’s intellectual property, privacy, or other rights.
  • Violate any Platform’s terms of service.
  • Distribute malware, conduct phishing, or stage social-engineering attacks.
  • Process personal data for which you have no lawful basis.
  • Reverse-engineer the service or attempt to circumvent rate-limits, auth, or audit controls.
  • Use the service to publish content to accounts you do not own or operate with explicit consent.

If we detect misuse, we may suspend your access immediately and notify you. We will explain the cause; we will not weasel-word it.

7. Intellectual property

You retain ownership of the content you bring, the brand assets you upload, and the engagement data we read on your behalf. You grant us a limited, non-exclusive, royalty-free licence to use that content only to operate the service for you — that means: process, classify, transform, publish, and audit. We do not use your content to train models for any third party. We do not licence your content to anyone.

The service itself — the codebase, the agent designs, the audit-log schema, the brand identity — is our intellectual property and is proprietary. Nothing in these terms licences you to copy it.

8. Data handling

The privacy policy at /privacy describes how we handle personal data. The Data Processing Addendum at /trust governs the controller-vs-processor split for any customer data we handle on your behalf. By using the service you accept both.

You can exercise your data rights at any time at /data-rights.

9. Payment and fees

Today the service has no paid plans and no charges. When subscription billing activates (Phase 7 of the build), the following will apply:

  • Subscription tiers and prices will be published at /about and at the operator dashboard’s billing page before any charge.
  • Charges will be invoiced via Stripe; payment-card data is held by Stripe, not by us.
  • You may cancel any time; the cancellation takes effect at the end of the current billing period, and we do not pro-rate refunds for partial periods.
  • We will give at least 30 days’ notice of any price change, and a price change will not apply to an in-progress billing period.
  • Invoices, receipts, and a downloadable history will be available at the operator dashboard’s billing page.

When subscription billing activates, this section will be updated; we will email every operator account holder at least 30 days before the change takes effect.

10. Disclaimers

The service is provided “as is”. We do not warrant any specific outcome — Platform engagement is not a deterministic function of our work, and Platforms can change their algorithms at any time without notice.

We do warrant the structural commitments described elsewhere in this document and at /safety: the audit log, the data-rights SLA, the deletion paths, the disclosure mailbox.

11. Liability cap

Subject to applicable law (including non-excludable rights under the Consumer Rights Act 2015 where it applies):

  • We are not liable for indirect, incidental, consequential, special, or punitive damages.
  • Our total aggregate liability under these terms in any 12-month period is capped at the greater of (a) the total fees you paid us in that period and (b) £100.
  • Nothing in these terms excludes or limits liability for: death or personal injury caused by negligence, fraud or fraudulent misrepresentation, breach of mandatory consumer rights, or any liability that cannot be excluded by law.

12. Termination

  • You may terminate your account any time. We will delete your account data within 30 days of termination, subject to legal retention requirements (see the privacy policy).
  • We may terminate your account for material breach of these terms, for non-payment of subscription fees (when billing is active), or for use that materially harms our service or other users. We will notify you in writing and (where the breach is curable) give you a reasonable opportunity to cure it.
  • On termination, sections 7 (IP), 11 (liability), 13 (indemnification), 14 (governing law), and any others that by their nature should survive, survive.

13. Indemnification

You will indemnify us against any third-party claim arising from: (a) your breach of any Platform’s terms, (b) your unauthorised processing of personal data, (c) your content infringing a third party’s IP, or (d) your use of the service in violation of section 6 (Acceptable use).

We will indemnify you against any third-party claim that the service itself (as we provide it) infringes a registered IP right of that third party — provided you give us prompt notice, sole control of the defence, and reasonable cooperation.

14. Governing law

These terms are governed by the laws of England and Wales. Any dispute that cannot be resolved between us shall be subject to the exclusive jurisdiction of the courts of England and Wales, except that we may seek injunctive relief in any court of competent jurisdiction to protect our intellectual property.

15. Changes

We may update these terms when:

  • Our service offering changes materially.
  • Law, regulation, or a Platform requires us to update them.
  • We correct errors or improve clarity.

For material changes — anything that affects your rights or obligations — we will:

  1. Post the change here with a dated change-log entry.
  2. Email every operator account holder at least 30 days before the change takes effect.
  3. State in plain language what changed and why.

If you do not agree to a material change, you may terminate your account before the change takes effect.

16. Contact

Change log

  • 2026-05-04 — first published. No prior versions.

This document was Claude-drafted in line with the deferred-counsel policy at /research. Tier-2 solicitor review will fire when the first paying customer subscribes or when the agreement scope changes materially.